Creating a splash internationally, the first WAVES concept store was launched ceremoniously at one of the most popular upmarket malls in Dubai, the Deira City Centre. Dubai was chosen as the ideal location because it is a global fashion and lifestyle hub that echoes the ethos of the Waves brand. 
The Deira City Centre is considered the ultimate shopping destination in Dubai and attracts a high number of footfalls as it retails world-famous brands under one roof. Waves products are already available in Dubai, Australia, UK, Germany, Switzerland, USA, Seychelles, French Polynesia, Maldives and Qatar, but this Waves concept store is the first in an overseas market.  
Waves is a uniquely sustainable, vegan, eco-friendly, fashionable and colourful flip flop collection inspired by the natural beauty of Sri Lanka. The brand was conceptualized to be the perfect balance of a calm coastal lifestyle and the refinement of urban glamour, using Sri Lanka as the backdrop and inspiration.
The moment that valued customers walk through the doors of the Waves concept store in Dubai, they will step into a sustainable fashion world filled with style, character and colour, constructed using eco-friendly and recycled material.  This stands as a testimonial to the brand’s philosophy: ‘When you wear a pair of Waves, you take a stand to protect nature’s pristine unfolding and safeguard it for tomorrow. When you wear a pair of Waves, you make a difference.’
Since the opening of the first Waves concept store in 2018 in Sri Lanka, the company has expanded to six Waves concept stores. Currently, Waves stores are located in the Marino Mall, One Galle Face Mall, Galle, Kandy, K Zone - Ja Ela and Negombo, with further expansions planned